PHOTOS: Apple Unveils iPad Mini
A smaller Apple just fell from the iPad tree.
Apple CEO Tim Cook and vice president of marketing Phil Schiller took to the stage in California at a media event to finally unveil the company's long-awaited iPad mini -- a new product meant to compete with the smaller, 7-inch tablets from companies like Google and Amazon that are nipping at the tech giant's heals.
"You knew there'd be something called Mini in this presentation," Schiller told the crowd.
The company has sold 84 million iPads since their debut in April 2010, he said.
"So this iPad mini is just 7.2 mm thick. That's about a quarter thinner than the fourth-generation iPad. Thinner than a pencil," Cook told the crowd. The new product has the same resolution as the larger display 1,024 × 768, but it should look sharper thanks to the smaller screen. He did not immediately announce pricing for the iPad mini.